Shari Noctor REAL ESTATE UPDATE
		REAL ESTATE IN A DIGITAL AGE The world we live in today is a digital one, and searching for a home is no different. The National Association of REALTORS® conducted a study examining the process home buyers go through in the initial online search, and how they are connecting with customers in the digital space.   Highlights Online searching maximizes the ability for buyers to compare and contrast homes on the market. Much of this is now done before a potential home buyer connects with a real estate agent. Internet: 99% of Millennials cited using the internet for their home search. Mobile devices: 58% of Millennials and 46% of Generation X found their home on a mobile device compared to 33% of Younger Boomers. A study showed buyers worked with an agent 87 percent of the time to find their home, so trust in Realtors is still king. While the initial process may start online, home buyers turn to the advice from a trusted real estate agent. Along with web use, REALTORS® are also using their mobile devices to communicate with their clients every step of the way. Use of Internet to Search for Homes (Percentage Distribution) Most popular information sources home buyers use Online website (93%) Real estate agent (86%) Mobile/table website or app (73%) Source: National Association of REALTORS®								DID YOU KNOW?         Bubble wrap was invented as wallpaper       5633 Fresh Meadow Drive 6450 Riverview Road Blanton Museum of Art Austin TX

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		Shari Noctor  610-730-8067 Shari@ShariNoctor.com AB061614L