REAL ESTATE UPDATE
What Buyers Want

What do buyers want? Well, that depends on a lot of different things. A first time buyer might simply be looking for four walls to call their own. A growing family may need room to expand. Professionals may be searching for a place they can work, entertain and relax. Others may have very specific needs and circumstances. So if you're putting your home on the market, how can you capture the interest of these diverse buyers?

There are a few fundamental truths when it comes to marketing your home. You may have seen the words, 'move in and enjoy' with respect to home advertising. Well, that's because it's what most people really want. Buying a new home should be exciting and joyful -- and the last thing any home buyer wants is to be faced with unpleasant surprises and a mess to clean up on moving day.

To create an appealing home that grabs attention, it's important to stick to the basics and present a property that is clean, tidy and well maintained. If you're a busy person and don't have the time, hire someone to clean your home from top to bottom. Make sure every surface sparkles. Windows should be cleaned inside and out, baseboards wiped down and the kitchen and bathrooms cleaned till they gleam.

Remove "cluttery" things like mail on the counter tops, papers waiting to be filed, etc. You're used to seeing these items laying about, but they can be distracting to prospective buyers. The more sleek you can make your home look, the "readier for sale" the appearance, and the easier it is for prospects to imagine their own belongings in the home.

Pay attention to neglected areas of closets and storage. Organize them and discard items you won't be taking with you. Do an inspection to see if a quick coat of paint is needed. Storage is one of the most important items on everyone's wish list and if yours is in order and spacious, you are more likely to make a good impression.

Small inconveniences can turn a potential buyer away. Check for loose door knobs, light switches that don't work or look dirty, commode handles that need to be jiggled, dripping faucets and the like. These items don't take a lot of time or money to fix, and they'll definitely leave the buyer with the feeling that they're visiting a well maintained home. And every effort at this level will bring a nice return on sale day.

You may not want to invest in new appliances, but if you plan to include yours with the sale, make sure they are in top working order - no stoves with missing burners or non-working air conditioners hanging out of the window.

Don't forget to look outside. Porch and decorative lights that aren't working should be attended to. It's probably a matter of replacing a non-working bulb. Dead or dying plants should be removed. Be sure the walk to your front door is a welcoming one. Buyers won't want to make their way through overgrown hedges. And they will appreciate a nice, clean front door and welcome mat.

Once you have everything cleaned and in order, be sure to keep it that way. Even when you have a working contract, do your best to continue the maintenance. Why? Because your buyers have the right to expect what they saw on their visits. Don't think that because you have found a buyer you can 'let go.' When the moving van is pulling away, take a look around. You should see a property that is ready for new owners to 'move in and enjoy.'

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Shari Noctor

ABR, CRS, CSP, e-PRO, GRI, MBA AB-061614L

phone: 610-266-5241


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listing update
Sales Pending
634 Ontario Street

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