When asked to generate a great idea, it's common to feel overwhelmed. However, psychologist Allison Butler assures it's manageable with the right approach.
If you're aiming to impress your boss, invent something, or start a business, Butler suggests "design thinking." This method, she explains, can foster brilliant ideas.
Butler, a psychology professor at Bryant University, guides through design thinking's five steps: Research, Define, Ideate, Prototype, and Test. Used by executives at companies like Apple and Google, this approach involves understanding the needs of those you're trying to help, then translating that into actionable feedback. Develop your idea, seek others' opinions to refine it, and finally, test it in reality.
Butler emphasizes challenging assumptions and deeply understanding user needs beyond surface-level observations. This process, she notes, involves embracing feedback, which is crucial for idea improvement and personal growth.
Applying design thinking at work, especially in tense situations with your boss, begins with empathy. Understand your boss's frustrations and goals to find ways to support their success and improve your working relationship. This approach, Butler suggests, could significantly improve workplace dynamics.
